Jeans Galore!

With so many jeans labels on the market, how do you choose the right jean? My answer, just follow the models, celebrities and capital's fashionistas for inspiration. As seen donned on the Notting Hill set and EC1 cool, Seven jeans (now appropriately called For All Mankind since another company claims stature to their name) is the brand to wear at the moment. I tried a pair on at Harvey Nichols, but for GBP 140 didn't think the boot-cut fit was right for me. Instead I opted for a low waisted, straight leg fit from Pringle. My friend suggested I try Paper denim, but my size was sold out across London.

Straight out of the jean tomb is the resurrection of Lee jeans, who have some glorious cuts both for men and women. And, starting at GBP 45, are much friendlier on the purse than the new kid on the block Habituals jeans, as was recently spotted on Jennifer Lopez. For ultra hip try Ingenue, Citizens of Humanity, or Buckler (for men, available at Selfridges), or anything vintage.

Whatever the style, low waist, high-rise, floor-skimming, super tight, or cropped, make certain it's a shape that suits your style and perks your features, rather than add to them in that non-discreet way.