Jena.Theo moves to Fashion Fringe Studio

Fashion Fringe 2009 winner Jena.Theo have been given exclusive use of the platform’s first Covent Garden studio for two years as part of a collaboration with Somerset House, the home of London Fashion Week. The studio is part of the Fashion Fringe at Covent Garden Development Fund package, worth in excess of £100,000 that was awarded to Jena.Theo as winners of the platform this year.

“I am delighted that we have our first independent Fashion Fringe at Covent Garden studio and we are very grateful to Somerset House for this exciting opportunity to further support our designers and look forward to seeing what creations they come up with for next season” Colin McDowell

The Fashion Fringe at Covent Garden Development Fund also includes a slot at London Fashion Week in February and September 2010, sales exhibition space at Rendez-Vous Paris for two seasons, legal support from Davenport Lyons, ongoing mentoring from IMG, American Express and other partners, regular meetings with a business advisor and manager, support for production costs and catwalk shows and a PR agency for two years.