Jessica Simpson

In what is being promtoted as the largest up-front celebrity fashion licensing deal in history, the Camuto Group acquired the master license for the Jessica Simpson fashion brand for 15 million dollars. C.E.O. Vince Camuto predicts it will easily grow into a 2 bllion dollar a year mega business by 2008. Camuto was the co-founder and chief executive officer of the Nine West Group Inc. Simpson was quoted as saying that "I don't want the Jessica Simpson brand to be anything I wouldn't wear". But some people wonder if she will have any real input.