Jimmy Choo fights Central Saint Martins student for trademark rights

Jimmy Choo has filed a request to invalidate the trademark of Central Saint Martins menswear design student Jerry Chu out of concern of confusion within the market. Chu, a 19-year old student from Guangdong Province China, applied to register his name in Beijing to leave an option open in case he chose to start his own clothing line after finishing his degree. However, Business of Fashion reports that Chu still has two more years left in school and hasn’t put serious thought into his plans for after graduation.