Joe Casely-Hayford is master tailor at G&H

Gieves & Hawkes, arguably England 's finest tailors, has been making made-to-measure suits for over two centuries, when the two companies merged to become one in the late eighteen hundreds to outfit the British navy and military. For the fashion historians, some of Britain 's greatest victories were led by G&H-clad men, a history not many tailors can boast in similarity, and in 1809 King George III awarded the label its Royal Warrant. The brand has since moved on to more ornate threads, outfitting everyone from Edward Prince of Wales to The Prince Albert Victor in uniform and daily wear.

Now, in modern times, the company has hired the likes of Joe Casely-Hayford, a London fashion veteran, to its tailor's chair, who is quietly making big plans for the House. Caseley-Hayford is no stranger to tailoring and showed his debut collection at London Fashion Week in 1986 and his first menswear show in Paris a decade later. His defining characteristic: classic and perfectly cut clothing, an aesthetic that resonates with Gieves & Hawkes fine tailoring.

Caseley-Hayford was also the first in what has become a long list of designers to collaborate on a diffusion line with TopShop, and he counts The Clash, Robbie Williams and George Michael as clients. Gieves & Hawkes has only slightly changed course in its 235 years of trading and Casely-Hayford has included several new techniques inspired by the company's archives. Not just a stuffy monarch's tailor or designing bespoke suits for dull diplomats, the total image and creative vision of the house is of beautifully made, bespoke clothing, one that would suit any gentleman.