John Lewis taps Jim Chapman for curated collection

In order to appeal to a wider, and albeit younger, demographic, high street retailer John Lewis has teamed up with style blogger and vlogger Jim Chapman to develop a curated, capsule collection.

Named Chapman & Lewis, the edited range will offer items hand selected by Chapman from John Lewis' menswear collection. Over the next six months, the fashion stylist will be sharing his must haves for summer, autumn and winter from the retailer's existing collections. Items for the summer edit include John Lewis & Co. chino shorts, which retail for 40 pounds, a suede bomber jacket from Selected Homme, retailing for 240 pounds and a t-shirt from Kin by John Lewis, for 12 pounds.

"John Lewis is all about quality, and they encourage customer confidence," said Chapman on the partnership. "So for me, being able to work with John Lewis and place my stamp on Chapman & Lewis is really exciting." In order to promote the curated collection, John Lewis had created a dedicated platform on its website and social media channels which will feature updates from Chapman, including behind the scenes footage, photos shoots and interviews.

Photos:John Lewis x Jim Chapman, Facebook