Joules announces lifestyle partnership with Watergate Bay Hotel

London - British high street label Joules has launched its first lifestyle partnership with North Cornwall contemporary beach hotel, Watergate Bay. The collaboration is said to mark a milestone in Joules ongoing evolution, from its early equestrian roots, to a full-rounded lifestyle brand.

As part of the collaboration Joules will outfit the hotel's staff with professional uniforms from its Spring/Summer 2016 range and guests will be invited to enjoy exclusive benefits from the retailer nationwide. According to Joules, the 'active relaxation' ethos of the hotel and its coastal location make it the perfect partner, as they share a vision of enjoying the outdoors and indoors.

"Watergate Bay represents everything that we live and breathe at Joules, enjoying the outdoors, taking time off and spending time with family and friends. We’re delighted to be working with the team at Watergate Bay and are excited to have the opportunity to introduce Joules to those who may not be familiar with the brand and bring more to our loyal customers," commented Ronny Helvey, Marketing Director at Joules in a statement.

Will Ashworth, Managing Director at Watergate Bay Hotel added: "We’ve enjoyed a fantastic relationship with Joules over the past few years through the Polo on the Beach and are thrilled to be able extend our partnership and bring more to every guest’s stay with us. Our two brands have much in common and we’re looking forward to continuing to work together closely."