Joules launches activewear collection

Fashion and lifestyle retailer Joules has debuted its first activewear collection for women with a seven-piece collection, as it looks to continue its strategy to extend its product offering to “meet all the needs of its customers’ lifestyles”.

Launching online ahead of a roll-out to selected stores within the next few weeks, the collection features one of Joules’ distinctive, hand-drawn prints, the collage floral navy ditsy that’s inspired by nature and the British countryside.

The seven-piece collection features leggings, T-shirts, vests, a bralette, a long-sleeve top, and zip-up sweatshirts, all of which are available in two separate colour ways and feature product details such as moisture-wicking, stretch fabric, ventilating mesh panels, flattering deep waistbands and handy phone-sized pockets.

Colin Porter, chief executive at Joules, said: “At Joules we are always thinking about new ways we can meet the lifestyle needs of our customers, and as a brand inspired by nature, the activewear collection felt like a natural extension.

“The range brings together our much-loved distinctive prints with functional pieces, whilst maintaining the great quality that our products are known for.”

Retail prices range from 24.95 pounds for a t-shirt to 64.95 pounds for a zip-up sweatshirt.

In addition, Joules also announced that it is extending its range of sizes for men’s shirts and padded gilets to include sizes up to 4XL for autumn/winter 2018.

Images: via joules.com