Jourdan Dunn to launch clothing line

Jourdan Dunn is set to launch her own clothing line for “children and young adults”, after her London-based model agency, Storm Model Management confirmed that the model has signed a licensing deal with Fluid World, who are best known for their work with the Hello Kitty brand.

The collaboration will last for at least two collections and will include jeans, jackets, T-shirts, leggings, and fashion accessories designed by the 24-year-old British model, and the range will be priced to appeal to a “broader audience”.

The company is said to still be on the hunt for an international retail partner to assist in creation and distribution.

Commenting on the collaboration, Dunn said: “I love kid’s clothes and have been obsessed with them ever since my son was born. Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son Riley.

“I am thrilled to be working with Fluid World, and I am looking forward to developing my own collection and turning my ideas into reality.”

Fluid World CEO Andrew Lane added: "Jourdan Dunn is a fashion icon who sets trends and influences style. I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience."