Juicy Couture to expand

American leisure wear producer Juicy Couture wants to radically expand its reach under new owner Liz Claiborne by developing accessories, jewellery and fragrance lines. The brand has been prevented from expanding up till now due to lack of major financial backing. The company said that over the next three years accessories, shoes, bags, jewellery and fragrances will be launched with a variety of licensing partners.

Juicy is also expanding distribution of its apparel and moved into the Italian market this spring, a move it said has gone well. "We have had encouraging results in Italy and this success is also due to the many celebrities who wear our clothes." The company will show the men's collection at the next edition of Pitti Uomo next June.