Julien Macdonald launches eyewear collection

London Fashion Week designer Julien Macdonald has teamed up with optical retailer Vision Express to launch his first eyewear collection.

Exclusive to Vision Express, the 17-piece women-only optical collection pays homage to Macdonald’s glamorous catwalk creations, featuring mirror and crystal motifs alongside metallic prints and Art Deco design, and includes both metal and acetate frames in full and half rim designs.

Macdonald who has an on-going collaboration with high street department store Debenhams worked with eyewear manufacturer OA Eyewear to develop the collection, in a process which took almost a year. OA Eyewear interpreted the designer’s original sketches into a finished product, with consultation and input from Macdonald at each stage of the manufacture.

Commenting on the launch, Macdonald said: “As I expand into eyewear, it was important that the collection accurately embraced the design and detailing that people know and love about the Julien Macdonald fashion house.

“Glasses are as much a statement fashion accessory as a handbag or earrings. For me it’s about completing the picture, by having a pair of eye-catching frames to complement any outfit, and for any occasion. These are definitely not glasses to hide behind – these frames will put the wearer bang in the spotlight.”

Julien Macdonald expands into eyewear with Vision Express collaboration

Cheryl Perkins, senior head of product at Vision Express, added: “It’s fantastic to be able to offer the Julien Macdonald collection exclusively at Vision Express. The range delivers the fashion flair Julien is famous for, with durable and high-quality frames that will appeal to our stylish female customers. It will be a valuable addition to the extensive range of our exclusive brands.”

James Conway, chief executive of OA Eyewear, commented: “We’re thrilled to have helped realise Julien’s vision for his eyewear collection. From the outset, we had a shared commitment to develop a range that was distinctive and wearable, with intricate attention to detail.”

The Julien Macdonald eyewear collection launches at Vision Express stores nationwide from December 3, with prices ranging from 169 to 189 pounds.