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Iconic London hotel Claridge’s has announced that Karl Lagerfeld will design its 2017 Christmas tree, which will be unveiled in the hotel’s lobby on November 22.

Lagerfeld is the latest designer to take on the annual design challenge, which is now in its 8th year, following in the footsteps of Alber Elbaz, John Galliano, Christoper Bailey and Domenico Dolce and Stefano Gabbana.

On collaborating with the hotel, Lagerfeld said: “Christmas trees are the strongest ‘souvenir’ of my happy childhood.”

Details of his design have not been released, just that the German-born design has been given free-reign to “reinterpret the tree in their own distinctive style”.

Last year’s tree was led by Apple's chief design officer, Sir Jony Ive, and industrial designer, Marc Newson, who worked with British set designer Michael Howells to explore the relationship between nature and technology to produce a display that featured four-metre high light boxes with black and white photographic images of snow-covered silver birch trees, with a canopy of natural green pines creating a truly magical forest.

Claridge's 2017 Christmas tree will be unveiled in the hotel's lobby on November 22.