Kennedy's to star in Gant ads

The US lifestyle brand Gant is known for its images of all-American, upper-class families decked out in casual, preppy fashion, partaking in upper-crust activities such as yachting and lounging around outside luxurious beach houses. The poster children for this lifestyle are the Kennedy's. It is therefore a coup for the company to have snagged Robert F. Kennedy Jr and his family to star in its new spring image campaign.

Kennedy and his wife Mary and their four children will be featured in the Gant catalogues, which will be sent to 3 million customers worldwide, and in Gant stores. Kennedy agreed to the ads in order to raise funds for his Waterkeeper Alliance environmental advocacy group.