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Kickers encourages action

By FashionUnited

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Iconic French footwear brand Kickers has launched a new website that encourages positive action among the world's free thinkers. With its new Go Do Something campaign, the company is hoping to inspire people to take "positive action to make things better in your own way". It could be "travelling the world, releasing a record or even growing a beard." On the new site, visitors can upload photos, movies, mp3s and share experiences on a notice board called 'The Brick Wall'. For anyone who wants to create a pledge to do something, Kickers has created The Pledger, where you can post a promise. During the first two weeks of December, two giant screens will be set up in London and Manchester , which will project your pledge on a larger-than-life scale. Once your promise is broadcast, it will be that much more difficult to back out. So, in the words of Kickers, go do something!

Kickers