Kickers receives Superbrand status

Iconic footwear brand Kickers is one of the UK’s leading brands in the Superbrands 2008 list. The Centre for Brand Analysis (TCBA) selected the label on behalf of the Superbrands organisation. TCBA tapped into the views of a voluntary council of experts and over 1500 consumers to be recognised by the British public as representing quality, reliability and distinction.

Superbrands is an initiative from the global branding arbiters Superbrands Organisation. The project is in its twelfth year and is a key annual barometer on the performance of brands across a wide variety of sectors.

Stephen Cheliotis, Chief Executive of the Centre for Brand Analysis and Chairman of the Superbrands Council said: “With crowded markets across a range of sectors, effective branding has never been as important as it is today and will be in the future. A company needs to be able to distinguish itself from its competitors and build a relationship with the consumer. By achieving Superbrand status, Kickers is a shining example of a brand that is leading the way in how to do just that.”