Ksubi live stream RAFW
By FashionUnited
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Down under, Sydney is all in awe of fashion week. This year Rosemount Australian Fashion Week is celebrating its 15th anniversary and clothing label Ksubi returns to the catwalk after three years. For the first time Ksubi will live stream its own show on Friday 7th May at 11am on Sussie Bubble’s style blog.
With the live streaming of the show, Ksubi wants to provide the general public unprecedented real time access to the show. This high tech approach to fashion is a trend set by international brands such as Alexander McQueen, Ralph Lauren, Alexander Wang, Marc Jacobs and Dolce & Gabbana.
“We’re excited to be streaming our 10 year anniversary show live to a potential audience of millions. It’s a first for an Australian brand. The shows have limited capacity, and this way its not always about who goes to the show, its also about who gets to see it in the end. Customers can even purchase key limited - edition pieces immediately after the show from the new collection. It gives us the amazing opportunity to communicate directly with our customers all over the world. It’s something special, and tangible, in real time,” comments George Gorrow of Ksubi.
Rosemount Australian Fashion Week features a range of designers including established, emerging and new ones showcasing their collections over a five day event. IMG Fashion, a division of international sports, entertainment and media company, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events also includes Mercedes-Benz Fashion Weeks in New York, Miami and Berlin, Fashion Fringe at Covent Garden in London and Lakme Fashion Week in Mumbai.
Image: Ksubi forever
With the live streaming of the show, Ksubi wants to provide the general public unprecedented real time access to the show. This high tech approach to fashion is a trend set by international brands such as Alexander McQueen, Ralph Lauren, Alexander Wang, Marc Jacobs and Dolce & Gabbana.
“We’re excited to be streaming our 10 year anniversary show live to a potential audience of millions. It’s a first for an Australian brand. The shows have limited capacity, and this way its not always about who goes to the show, its also about who gets to see it in the end. Customers can even purchase key limited - edition pieces immediately after the show from the new collection. It gives us the amazing opportunity to communicate directly with our customers all over the world. It’s something special, and tangible, in real time,” comments George Gorrow of Ksubi.
Rosemount Australian Fashion Week features a range of designers including established, emerging and new ones showcasing their collections over a five day event. IMG Fashion, a division of international sports, entertainment and media company, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events also includes Mercedes-Benz Fashion Weeks in New York, Miami and Berlin, Fashion Fringe at Covent Garden in London and Lakme Fashion Week in Mumbai.
Image: Ksubi forever