Kylie Minogue signs fragrance deal
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Coty, the world's largest fragrance company, has signed a deal with Kylie Minogue to create the singing star's first exclusive fragrance. The line of eau de toilette, eau de parfum and ancillary products will be available from fall in her hometown Australia , the UK and Ireland and subsequently throughout Europe and Asia .
Commenting on the partnership, Coty's CEO Bernd Beetz told WGSN: "Kylie Minogue's incredible appeal among women transcends borders and ages. Her successes as a performer and a businesswoman, combined with her grace and perseverance in the face of personal adversity, have not only made her a role model but also have forged a tremendous bond with her fans."
Kylie stated: "The launch of my new fragrance coincides with a new chapter of my life. I chose Coty as my fragrance partner because there passionate and intimate approach to fragrance is similar to my passion as an entertainer. Sharing that same vision of fragrance made the partnership easy, smooth and exciting."