LA-Based Fashion

All good things seem to be coming from LA, and not just your average Hollywood blockbuster. New designers such as Louis Verdad are being hailed by Anna Wintour, the editor of US Vogue, and Madonna alike.

While established companies like Juicy Couture and new kid on the block C&C California continue to create a buzz around their collections, other designers such as Jennifer Nicholson (yes, daughter of Hollywood pillar Jack Nicholson) and Erica Davies (St Martins graduate and former Marc Jacobs design assistant) are making their way out of the Hollywood hills onto the catwalks.

Soon to be seen in a shop near you.