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LA Fashion Week Report

By FashionUnited

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OK. So LA Fashion Week doesn't attract the same quality of press and buyers as Milan, Paris or New York Fashion Week. Truthfully, even London far surpasses it in terms of innovation and style. Still, the Americans are learning to hold their ground on the fashion map, and the Spring Summer 04 collections showed that there is definitely some creativity to be reckoned with in otherwise money-machined Hollywood.

LA fashion has been making its impact on us Brits for while, most notably giving us Earl Jean and Juicy Couture. Relaxed and sexy clothes, as one would expect to associate with a Californian lifestyle, and one that has seen its adaptation on many a Chelsea shopping street.

A new breed of designers, such as Louis Verdad, Michelle Mason and Tree, are quickly becoming the hottest tickets with the American fashion press, and will no doubt soon be sold at a shop near you. Taking advantage of their edgy European counterparts, traditional and contemporary American fashion has been replaced by sexier images of trumpet skirts, cotton sateen knickers, chiffon halter tops and of course dresses ready for those red-carpet moments.

With front row supporters such as Jack Nicholson, Cate Blanchett and Sheryl Crow, LA designers couldn't ask for a better bout of publicity. One designer even incorporated some British humour in her show. "Thou Shalt Not Whine" was spotted on the back of a dress at Twelfth Street by Cynthia Vincent.

LA Fashion Week