La Senza signs Petra Nemcova

Model of the moment Petra Nemcova is to be the new face of lingerie company La Senza.

The 28 year-old supermodel follows in the footsteps of Sophie Anderton and Gemma Atkinson and is the latest star to be named the face - and body - of the Canadian lingerie brand

Petra says: "Lingerie modelling makes you feel so sexy and good about yourself. I really enjoyed the shoot, there was a fantastic team - we had tons of fun.

"Some are sexy, some girly, some comfy and some a bit more risque - but they all make you feel great. My favourite garment was the black push-up bra - it had such great shaping but still has very thin straps."

La Senza operates over 600 stores worldwide.