Lagerfeld offended by H&M

German designer Karl Lagerfeld's collaboration with mass retailer H&M has left behind a bitter aftertaste. Lagerfeld has expressed his disappointment in the Swedish retailer's limited sales policy of the collection he designed for the chain.

Accusing H&M of snobbery, he expressed his distaste for the manner in which limited number of his designs were produced. By limiting the amount of creations, H&M were going against Lagerfeld's principle for designing for the chain retailer. His aim had been to make his designs available to the masses, but instead H&M had tried to create an exclusive line within their operation. Lagerfeld was infuriated by the fact that many people had missed out on the opportunity to purchase his creations. "I don't think it is very kind, especially for people in small towns and countries in eastern Europe. It is snobbery created by anti-snobbery," Lagerfeld told Stern magazine.

Lagerfeld was also angered by the retailer's decision to produce the designs in larger sizes. He said that he had created the clothes for slim people. Lagerfeld himself lost 42 kilograms two years ago and revels in finally being able to wear Hedi Slimane designs. The Lagerfeld for H&M designs are already being sold for higher prices on internet, much to the amusement of the designer.