Lee Cooper launches RDLC

A new directional denim range is launched by Lee Cooper called RDLC. With the new AW09 collection the British jeans label celebrates Lee Cooper’s British rock n’ roll heritage. The first collection draws on Lee Cooper’s 100 years of denim expertise and will offer an eclectic mix of styles that pay meticulous attention to detail, demonstrating Lee Coopers excellent in product and fit. With the introduction of the new band, Lee Cooper unveils its music based marketing strategy.

Lee Cooper chose a British band; Kish Mauve to star in the campaign for RDLC as it illustrates the essence of the collections inspiration, Rock royalty meets Urban Hipster. The smart and modern RDLC menswear collection is structured around two stories the Modern Dandy and British rock n’ roll. The Modern Dandy style is made of a mix of fine materials and suave finishing, the rock n’ roll version features the Union Jack and prints of gritty London landscapes.

The RDLC woman is glamorous, independent, and discerning. This collection is divided into three main themes, Masculine, Feminine and Rock Chick to offer something for every taste. The first two deliveries of both denim lines are set for July and August 2009.

Image: Lee Cooper RDLC AW09