Lee Cooper RDLC feat. The Paddingtons
By FashionUnited
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To launch its SS10 collection, British denim brand Lee Cooper RDLC produced a music video starring ‘The Paddingtons’. The viral will give bloggers the opportunity to add content to their pages after which Lee Cooper will further promote their blog through Twitter and Facebook.
Through the campaign Lee Cooper RDLC has the chance to engage with the band’s fans as well as with denim and music lovers through myspace and other video hosting websites. With the viral distribution of The Paddington’s project the company is looking to drive traffic to the blogger’s site and awarding access to this video with site links providing a 360-degree viral solution.
Through the campaign Lee Cooper RDLC has the chance to engage with the band’s fans as well as with denim and music lovers through myspace and other video hosting websites. With the viral distribution of The Paddington’s project the company is looking to drive traffic to the blogger’s site and awarding access to this video with site links providing a 360-degree viral solution.
Morris Cooper founded Lee Cooper in Britain in 1908. Lee Cooper Limited is a designer, distributor, and marketer of branded jeans, clothing, accessories, and footwear.