Lee Cooper RDLC men’s collection

British denim brand Lee Cooper is launching its new RDLC menswear collection. Formerly known as Red Diamond, the concept behind the premium range  stems from Lee Cooper's historic link between music and fashion. Drawing on Lee Cooper's 100 years of denim expertise, the garments pay specific attention to indigo fabrics, washing and detailing. The RDLC collection consists of three stories including a classical line called The Great British male and Young Rockers, an edgy range offering extreme washing and slimmer silhouettes.

The East End jeanswear label evolved into a quintessentially British brand over the past century, and is known for its creative and unique denim designs.