LeJu at Pure London

Jewellery label LeJu will be on show at Pure London from 2-4th August 2009. New autumnal styles will be on display including pieces made out of sustainable vegetable ivory complemented with tropical recycled wood, resin and horn; striped agate; lava beads; and sterling silver dipped ceramic beads.

LeJu is renowned for its vegetable ivory jewellery and the company only uses high quality. Before the tropical palm seeds can be worked, they must dry naturally for a minimum of two years to gain the hardness required for dying and carving. Use of vegetable ivory provides an alternative to cutting down rain forests for farming, and prevents elephants from being killed for their tusks.

LeJu is headquartered in London and runs their own fair trade production in South America. All jewellery is finished to perfection in their London workshop.