Levi’s launches recycled puffer jackets
14 Sep 2020
Levi’s has just launched its sustainable puffer jackets made from recycled plastic bottles and waste.
The creation of the puffer jacket
The jacket is made from recycled plastic bottles and waste, with the use of recycled materials the resources required to grow cotton and make polyester are removed.
The production includes post-consumer waste (PCW) being broken down with discarded polyester and then being blended into a new synthetic fibre, this is used to insulate the jacket.
This is less impactful on the environment as recycled polyester requires less energy to produce than the initial polyester, and it reduces landfill overflow and the dependence on fossil fuels.
Levi’s sustainable journey
Levi’s recently launched its most sustainable jeans to date. Each pair of jeans is made of 20 percent recycled denim, 20 percent sustainably sourced viscose, and 60 percent organic cotton, in addition, the denim also reduces the water, chemical and CO2 footprint during manufacturing.
The American heritage retailer also has a 2025 sustainability pledge. The goals are to achieve a 90 percent reduction in its greenhouse gas emissions, use 100 percent renewable throughout its facilities and reduce its greenhouse gas emissions by 40 percent through its global supply chain.
The importance of the puffer jacket
FashionUnited and Fashion Snoops previously reported that brands and retailers who are re-thinking their assortment strategies for post-pandemic life must ensure four consumer needs: touchless, resilience, sanitation, and immune boosting technologies.
Puffer jackets are one of the items of clothing that are being regarded as quintessential protective safeguards in womenswear, as they are resilient and accessible at all market levels. Which is why even in today’s retail climate, the puffer will continue to perform.
Photo credit: Levi's