Levi's To Sell Its Dockers Brand

American clothing conglomerate Levi's is looking to sell its Dockers label in a bid to focus on its core Levi's and lower-priced Signature brands.

Selling Dockers, which currently generates sales of USD1.4bn per year would reduce the company's debt with a finance injection.

Dockers is the leading casual trousers brand in the US. It was launched in 1986, and has helped grow the casual businesswear market. The brand is now sold in more than 50 countries worldwide.

Phil Marineau, chief executive of Levi Strauss, said: "We have made good progress in improving our competitiveness and financial strength, including taking cost and complexity out of our business, revamping our Levi's brand products and marketing, and expanding our Levi Strauss Signature brand for value-conscious consumers.

"Selling the Dockers business would be a significant next step towards achieving our long-term financial performance goals for the company." Dockers brand president Bobbi Silten said: "During this process our Dockers brand teams around the world will continue to move full steam ahead to bring innovative new products and marketing programs to the marketplace without interruption.