LFW: Model Sanctuary

British model Erin O’Connor, opened the doors of the Model Sanctuary to catwalk models working in the city for the third time at the beginning of LFW. The Vice Chairman of London Fashion Week established the initiative in September 2007 and it is supported by the British Fashion Council. Located in a luxury suite of a central London hotel, at the Sanctuary models are able to relax, have access to free healthy food and drink, WiFi and information on nutrition, Equity, eating disorders and new this season the Model concierge service. The Model Sanctuary aims at improving the quality of life for models whilst in London, it offers a central relaxation point for models to drop in during their busy schedule and have access to information while recharging between shows.

On the challenges for models during Fashion Week Erin O’Connor commented: “Fashion week to a catwalk model is frantic. It is filled will castings, fittings and fashion shows, all happening at different locations throughout the city. Add into this that 80% of the models working here aren’t London based, some flying in at the last minute. We offer a free, safe, relaxing place in a central location where you can find out information on the city, meet like minded people and if required have access to nutritionists and therapists – it is a sanctuary in the true sense of the word.”

The Model Sanctuary is just one of the steps to improve working conditions for models in London. In September 2007 the British Fashion Council introduced contracts with designers, which stipulate that healthy food, and drink must be provided back stage for all models and other workers at their fashion shows.

Image: Erin O'Connor