LittleMissMatched at Hamley's

US colourful retail brand LittleMissMatched, is casting its colourful spell of mismatched socks in packs of three on Hamley’s. Toys heaven Hamley’s is including LittleMissMatched girls accessories at their flagship store in London’s Regent Street. Set over seven floors of children’s toys and games, Hamley’s reserved 150 square foot of space on the 3rd floor girls department for LittleMissMatched socks and accessories.

Graham Heeley, LittleMissMatched UK Managing Director, comments, “When I first saw LittleMissMatched I was so excited by the concept and knew it would be a big hit here in the UK.”

Earlier this year, LittleMissMatched launched a retail store in Bluewater Shopping Centre in Kent, which coincided with the UK LittleMissMatched website. The concession store in Hamley's is the first of a few. The bright coloured brand intends to open more company owned stores around the UK starting next year. Alongside socks and accessories, LittleMissMatched is also looking to launch their bedding and furniture range in the UK.

LittleMissMatched is wanting to spread its philosophy of ‘nothing matches but anything goes’ across the globe, using bold patterns and vibrant colour waves of mismatched socks and lifestyle accessories.

One of LittleMissMatched key product is the colourful sock combinations, sold in packs of three, rather than pairs. The brand designs are also for adults, including colourful and mismatched gloves, hats and scarves, sleepwear, bedding, stationery, books, gifts and hair accessories. Next autumn further clothing ranges for girls will be added.

Image: LittleMissMatched