This week Italian ladieswear brand Lui Jo will open its first British brand shop in London. The new shop will cover 75 square meters. Additional shops are to follow in the UK, company founder and owner Marco Marchi said. Liu Jo has a single mono-brand shop in Paris and 13 stores in China up til now.

The retail network in Italy consisted of 25 outlets including the flagship store in Milan that, specifically targets an international clientele. Liu Jo was founded six years ago. Last year the company recorded around GBP 24m in sales in 2002, 30 per cent of which was generated abroad.

 

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