Live Blog: Ready, steady, buy! Erdem x H&M launch

London - Erdem designer collaboration with H&M is launching today. The Erdem x H&M collection launched at 9:00 am online and in selected H&M flagship stores across the country. As social media is abuzz with the launch, the question arises - will the collection be as big as a hit as H&M former designer collaborations? Should we expect a modest queue for the Erdem x H&M collection, or will it be complete mayhem in stores? FashionUnited follows the Erdem x H&M launch and keeps you up to date with the collection launch. Follow the Erdem x H&M launch in the UK here.

The live blog following the Erdem x H&M launch in the UK has now come to an end. Everything on the launch this morning and this afternoon can be read here. It may take a while before the live blog is loaded. We ask for a moment's patience, please.

Homepage photo: Erdem x H&M, by Michal Pudelka.