Logo up, there's mileage in the monogram

It feels like we’re seeing double, wading through a blizzard of GGs, FFs and CCs––even Balenciaga got in on the act with its newly minted BB. Logomania has returned in a manner not seen since the status symbol-80s, when greed was good and you wore your wealth on your sleeve, or early 90s when licensing your name became common practice. As more houses abandon themselves to the monogram, we look at the reasons why we can’t quit the conspicuous consumption that has colonized our closets once again.