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London Fashion Week: Green Carpet Challenge

By Don-Alvin Adegeest

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Fashion

Sunday saw the Green Carpet Challenge (GCC) takeover London Fashion week in its fourth year, this time united with the British Fashion Council and BAFTA to celebrate 'A Night to Remember.'

The event brought together a host of industry heavyweights, including Anna Wintour, Natalie Massenet, founder Livia Firth as well as Metropolitan Museum of New York Fashion Institute curator Andrew Bolton.

“A Night to Remember” celebrates fashion from the world’s iconic red carpets – from the movies to the Met Ball and unveil a unique exhibition of iconic vintage couture gowns discovered by William Vintage. Undeniable red carpet icons, they exemplify the values of artisanal skills and handcrafting from the 20th and 21st centuries with work by Hubert de Givenchy to John Galliano and Alexander McQueen. The event also sees an eco-world first: the unveiling of Bonaveri’s eco-mannequins. Bonaveri is world-famous for creating mannequins for the fashion industry and now launches the first biodegradable mannequin.

Livia Firth, Founder and Creative Director of Eco-Age, says, “This event brings together a brilliant group of leaders with sustainable values from the creative industries. I hope it will inspire delight and continue to show that sustainability is the most magical and show-stopping story in fashion”.

Following the event will be the premiere of ‘The First Monday in May’, Andrew Rossi’s feature capturing the collision of high fashion and celebrity at one of the globe’s biggest fashion events: the Met Gala, famously chaired every year by Anna Wintour, Artistic Director, Conde Nast.

William Banks-Blaney, Founder of William Vintage says: “The importance of craftsmanship and excellence in design is central to idea of sustainability in fashion. We are thrilled to be co-hosts of an event uniting film, fashion and the global responsibility to protect our environment”.

Amanda Berry, CEO BAFTA says: “The creative industries must take responsibility for their impact, seizing every opportunity to ensure the creation of art has a positive environmental legacy. The Green Carpet Challenge highlights important progress made in fashion and BAFTA is excited to be working with GCC and hopes that the collaboration will allow us to drive further sustainable progress.”

Photo credit: Green Carpet Challenge, source: Eco-Age website

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