London Fashion Week talk of the town

September's London Fashion Week is going to be fabulous, creative, and commercial, according to industry insiders. Now that the British Fashion Council has appointed its new head, there seems to be a lot more happening in the week, starting with live broadcasting, a new London Fashion Week bag designed by Jas M.B., and events such as Fashion Fringe and Fashion East all headlining in the same week.

But London has had a tough time in comparison to other cities. In Milan , for example, it was natural for buyers and press to flock to Italy for the shows, as that is where the manufacturers and designers were based. Similarly, in France the shows supported its couture, which was also unique thus attracting a global audience. London has no manufacturing nor couture, rather, it was creativity and diversity of talent that was its selling point.

Now, it seems, all eyes are back on what many say is the most directional fashion capital of the world. With over 50 trendsetting designers to show at Fashion Week and many more in the exhibition, London is a new international force to be reckoned with. The BFC is pulling out all stops to attract international buyers and big names such as Paul Smith and Giorgio Armani, who's commercially important collections will bring equilibrium to more directional and avant-garde fashion.

London is by far the place where fashion ideas start, where creative talents bloom and were flourishing businesses are born. This season, Armani will show in London , as will Basso & Brooke, Christopher Kane, Paul Smith and Giles.