- Vivian Hendriksz |
The British Fashion Council (BFC) has teamed up again with the Hoxton to showcase this season's selection of designers set to show at London pre-collection for the Hoxton Collective, a showroom in The Apartment at the Hoxton in Holborn.
This season will see the showroom feature women's wear pre-collections from ready-to-wear designers Edeline Lee, Holly Fulton, Huishan Zhang, Shrimps and Astrid Andersen, who will be launching her debut women's line.
"The pre-collection period can be difficult for new businesses with no rigid calendar," commented Caroline Rush CBE, Chief Executive, BFC in a statement. "Helping give focus to designers launching and building their pre collections at a time when British retailers and international multi brand boutiques are in London is a good start. Working with The Hoxton Collective is a key part of our commitment to championing and nurturing British talent, and this season’s designers reflect the diversity that London pre-collections offer."
London pre-collections follows on from London Collections Men, June 10 to 13, and is set to continue driving press and buyer interest by focusing attention on British Designers presenting a selection of their collections.
"As a brand, The Hoxton is passionate about nurturing home grown, local talent; it’s a value which informs and influences our partnerships and collaborations," commented Sharan Pasricha, Chief Executive, The Hoxton. "Following the successful launch of The Hoxton Collective last year, which attracted some of the biggest and best fashion buyers and press, we are incredibly excited to partner with the BFC once again to help raise awareness of this amazing line-up of handpicked local designers and bring them together under one roof."
The Hoxton Collective is set to take place at the Hoxton, in Holborn from June 13 to June 14.
Photo: The British Fashion Council, London pre-collection