Londonedge gains confidence

Following the upbeat spirit of Pure London, Londonedge and Londoncentral fashion fairs saw a return to pre-recession confidence. The shows returned to the levels of February 2008, indicating that buyers are climbing out of the recession.

The number of visitors went up with 10 per cent from September 2009. Other notable trends include the highest ever attendance from Germany and a marked increase in attendance from Italian buyers. A total of 37 countries were recorded at the shows and overseas buyers made up 42 per cent of visitors, which is the highest for some years. The top 6 countries in attendance were Germany, France, Italy, Netherlands, Spain and Sweden.