Long Tall Sally goes for Eurostop

Fashion retailer Tall Sally selected Eurostop systems for its stores nationwide. Tall Sally known to offer the right garments for taller women invested in IT systems to manage stock and sales across the company’s stores nationwide. Eurostop, a supplier of retail systems to the fashion, footwear and general merchandise sector, supplied Head Office retail management information system e-rmis, a suite of head office management applications, to Long Tall Sally. The fashion retailer specialised in collection for the taller consumer will use the system solution to capture sales across its 21 stores in the UK, as well as monitor stock across its catalogue and online business.

Sales data is captured at tillpoint using e-pos and fed through to the head office system. Long Tall Sally has two pools of stock, one to support the mail order business and the other for the stores. Integrating the stock systems with Eurostop’s solution enables the company to deploy stock across both its retail outlets and mail order. It gives an accurate picture of stock levels at each of the branches, helping to reduce shrinkage and to meet customer demand. Long Tall Sally also uses the auto-replenish functionality within Eurostop’s system to ensure that stock levels are topped up in stores as required to pre-set maximum levels.

According to Tim Williams, Financial Director at Long Tall Sally: “With the Eurostop system the task of stock replenishment is not only so much easier, but also more efficient. We are able to control stock levels much easier at the end of the season, so that we are able to manage the demand and supply more effectively. It helps us to ensure that we do not overstock as we move into the next season styles.”

Long Tall Sally was founded by Judy Rich, and opened the first store in 1976 in Chiltern Street in London’s West End. Today the Long Tall Sally range offers the taller woman everything for the wardrobe, from jeans and trousers to smart suits and evening wear. Writer and TV Presenter Lisa Butcher has also recently joined the company as its resident style expert.

Image: Long Tall Sally