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Louis Vuitton signs to Ogilvy

By FashionUnited

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Louis Vuitton has signed a deal with New York advertising agency Ogilvy & Mather to head its new global brand campaign. The French luxury brand will continue to work with French firm BETC, its current advertising agency, on other projects. Details of the new campaign were not disclosed.

Ogilvy & Mather is one of the world's most successful branding and PR agencies since its launch in 1948. PR Weekly scored Ogilvy higher than any other agency in several major categories, having built brands such as IBM, Mattel and Dove. In its latest ads, Louis Vuitton has teamed up with celebrities such as Scarlett Johansson and Kate Moss.

LVMH