Lowe Alpine green tag

In partnership with branding specialist Nilorn, outdoor clothing manufacturer Lowe Alpine is going green with a new eco tag designed.  The environmentally friendly labels will be used on a brand new range of organic cotton garments, including t-shirts and trousers.

Luca Feltrin, marketing executive of Lowe Alpine commented: "It is becoming increasingly important to address environmental concerns and we have developed a range of clothing we feel does reflect this. In order to carry on the ethos we wanted to use natural hangtags. We created the artwork and Nilorn, who we have worked with for many years, produced the hangtag on canvas with water prints that do not contain any chemical components."

Nilorn UK, part of the worldwide Nilorn Group, worked with Lowe Alpine to produce the canvas tags in natural colours with a rope tie, to illustrate that the new clothing line is made from 100% organic cotton.