Lucien Pellat-Finet launches Flintstones cashmere

Warner Brothers Consumer Products last week announced is has entered into a deal with luxurious fashion company, Lucien Pellat-Finet, awarding them worldwide rights to develop men's and women's cashmere sweaters and scarves inspired by the look and feel of characters from the world's most famous modern Stone Age family, The Flintstones. Beginning Fall-Winter 2006, Lucien Pellat-Finet will launch a complete line of Flintstones-themed cashmere clothing. This luxury street wear collection will feature images and artwork from several of the classic Flintstones characters including Bam Bam, Pebbles, and Dino. The characters will be featured on scarves, as well as men's, women's and children's sweaters.

"Lucien Pellat-Finet is synonymous with high-end fashion and we are excited to pair the luxury and elegance of their brand with the familiarity and charm of our Flintstones characters," says Jordan Sollitto, Executive Vice President of New Business Initiatives and International Licensing, Warner Bros. Consumer Products. "Lucien's global appeal enables us to bring character-themed, fashion forward products to a worldwide consumer demographic."

"Warner Bros. Consumer Products has successfully established The Flintstones as one of the most widely recognized cartoon character families and as a unique franchise that everyone knows and loves," says, the designer, Lucien Pellat-Finet. "We are thrilled to partner with them to incorporate this superstar modern Stone Age family into our exclusive fashion collections." The Flintstones-themed apparel products will be available in over 200 major retail outlets worldwide, as well as in the four Lucien Pellat-Finet worldwide boutiques, located in Paris , New York , Tokyo and Kobe . Individual collection pieces will retail between £900-1500.