Lulu Guinness signs exclusive legwear deal

British fashion and accessories brand Lulu Guinness has signed an exclusive legwear licensing deal with British legwear distributor, Osan.

The five-year agreement will see Osan developing key fashion socks that incorporates Lulu Guinness’ “inimitable design aesthetic”.

The debut 29-piece collection will launch on September 1 and will include both White Label 3 pack cotton socks and Black Label 1 pair of Bamboo sock collections.

Commenting on the deal, Lulu Guinness said in a press release: “Socks are the natural next step after launching my shoe collection last year and is something we have always talked about.

“As an accessible extension of my brand, it is the perfect way to decorate your feet or complement your shoes. I am delighted to be partnering with the British brand Osan to make this happen!”

Amit Ruia, owner of Osan Ltd added: “We are delighted to announce our partnership with iconic British designer Lulu Guinness, working together to offer high quality, beautifully designed legwear for today’s discerning customer. The partnership is a great addition to our current successful portfolio of brands including Pringle of Scotland to Jeff banks.”

The Lulu Guinness legwear collection, of fashion socks, secret socks and liner socks will be offered via wholesale channels as well as on Osan’s SockShop.co.uk e-commerce platform.

Images: courtesy of Lulu Guinness/Osan