Lulu Kennedy designing M&S collection

Fashion East and Lulu & Co founder Lulu Kennedy is teaming up with Marks & Spencer to launch her first ever design collaboration with a high street retailer.

Kennedy, who appeared in the high street brand’s spring/summer 2014 ad campaign, has signed up to create a 19-piece collection for the retailer’s Indigo Collection. Launching in May, the collection is inspired by her “own eclectic style and love of travel” and has a “vivid summer aesthetic” according to the retailer.

Details of the collaboration are still under wraps, but the retailer did confirm that the collection would consist of bold printed separates, distressed denim and global inspired accessories.

Commenting on her high street collaboration, Kennedy said: “My love affair with denim began at an early age – so it was second nature for me to develop a casual range as my first high street venture; working on the Indigo Collection for Marks & Spencer has been very natural and fun.”

The collection will be available online and in 33 stores from May 2015.