- Vivian Hendriksz |
Online fashion marketplace Lyst has launched its first content channel which has been dubbed: The LongLyst. The new channel, which aims to bring Lyst's brand values to life, whilst connecting the platform closer to its users, is part of Lyst's overall brand relaunch.
The LongLyst will feature unique content concerning style, trends, business, fashion, arts and more, all exclusively written for Lyst by writers and industry key figures, such as designer Adam Lippens, Jeremy and Elizabeth of Summer Camp and fashion historian Caroline Cox.
Editorial content on the site will be developed around four main pillars; 'Read(dress)', which will personal opinions on style covering all aspects of the industry, 'Vetemology', which aims to trace the historical and cultural development of a trend, from beginning to end, 'What I Wore When', which will offer short stories combining the sartorial choices made in real life with shoppable looks and 'Mavericks', honest life lessons from independent minds across the fashion, business, arts and tech worlds.
The LongLyst also invites the Lyst's users to submit their own stories to be published on the 'Read(dress)' section.