M+FG re-enters childrenswear market

Back in the 1980s, fashion label Marithe and Francois Girbaud's childrenswear line "Reproduction" was a veritable success. Since then, demand for the line has been ceaseless. Therefore, the label has decided to re-enter the childrenswear market.

The Children Worldwide Fashion group (CWF) - a multi-branded children's licensing company with a focus on premium global brands like Burberry, DKNY, Elle, Kenzo, Nike, French Connection and Timberland - has been chosen to assist in the line's reintroduction. CWF will create, develop and distribute the collection as of Spring Summer 2007.

Distribution will occur through a selective network of multi-brand retailers and department stores, and will first hit the European market. The line will be launched at the next edition of the trade show Pitti Bimbo in Florence, from 30 June till 2 July.