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M&S and LFW accounce Fashion Amnesty

By FashionUnited

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Marks & Spencer and Oxfam have joined forces with London Fashion Weekend to announce 'The Fashion Amnesty', encouraging LFW visitors to donate their unwanted clothes to raise money for Oxfam. The Fashion Amnesty will take place during London Fashion Weekend on the lawns of the Natural History Museum from 20th – 24th February 2008.

The Fashion Amnesty is part of the new ‘M&S and Oxfam Clothes Exchange’, which aims to encourage people to recycle their clothes to raise money for Oxfam’s work to tackle poverty and injustice and reduce the one million tonnes of clothing sent by the public to landfill in the UK each year.

Visitors to London Fashion Weekend are being encouraged to donate any clothing they wish to the Amnesty. However anyone donating Marks & Spencer labelled clothing will receive a £5 voucher from the ‘M&S and Oxfam Clothes Exchange’ to use with their next purchase of £35 or more on clothing, homeware or beauty products at M&S.

Beckie Crane, Marketing Manager, London Fashion Weekend said, “We are delighted to be working with Marks & Spencer and Oxfam on The Fashion Amnesty. We are encouraging all our visitors to bring at least one item of unwanted clothing with them to the event so that they can help to continue all the valuable work that Oxfam does and make space in their wardrobes for all the shopping they’ll do at LFWend”

The Fashion Amnesty will take place for the duration of the 5-day London Fashion Weekend event. Visitors are being encouraged to donate unwanted items of clothing or shoes, handbags, belts, hats, scarves or gloves. Manned Fashion Amnesty recycling stations will be situated at the front of the event, when people first enter.

Mike Barry, Head of Corporate Social Responsibility, Marks & Spencer said: “We are delighted to partner with London Fashion Weekend to encourage people to donate their clothes to be resold or recycled by Oxfam as part of the M&S and Oxfam Clothes Exchange. By doing something as simple as this, people will help to reduce the one million tonnes of clothing sent to landfill each year and Oxfam will be able to increase the important work it does to tackle poverty.”

Tickets for London Fashion Weekend can be purchased from www.londonfashionweekend.co.uk or by calling the ticket hotline on 0871 230 1558. Tickets start at £10.

Image: Lily Cole in M&S

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