- FashionUnited |
British retailer Marks & Spencer is shrugging off its image for old-fashioned clothes now its latest collection made it into fashion bible Vogue. The high street chain has undergone a transformation in an attempt to shake its conservative image, and turn round falling profits.
Particular attention has been paid to womenswear after loyal shoppers began complaining clothes were frumpy. Marks & Spencer is hoping to build on recent successes with a new summer collection, which launched this week.
The achievements of its designers have now been recognised by fashion magazine Vogue, which is featuring clothes from the range in a pullout supplement. Indira Cesarine photographed the collection and pictured sexy models in the tropical surroundings.
Much of the credit for M&S's turnaround has gone to Yasmin Yusuf, its creative director who previously helped transform the Warehouse fashion chain.
The new High Summer Collection features ruched tops, provocative beachwear, silk combat trousers and a khaki parka made of delicate parachute silk.
Items from the range are featured in the Cheap Chic Guide, available with the April edition of Vogue.