M&S launches Online Shirt Service
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Marks & Spencer announces the launch of a brand new made-to-measure shirt service for men. Available exclusively online, customers can order individually styled and fitted made to measure shirts from just £30. In just five steps, it’s simple to choose from a host of different fabric and styling options with a variety of cut, collar, cuff and stitching details available as well as a personal monogramming option.
Using new online technology supplied by Shirtsdotnet.com, the online made-to-measure shop shows the shirt being created at each stage so fabric and styling details can be reviewed and altered before buying.
Using a unique way of calculating the size of the shirt, men are asked to input their height, weight, age and collar size. These measurements then generate a size which is unique, giving a truly made-to-measure shirt. Men can then choose from a traditional, tailored or slim fit.
The first high street retailer to launch a made-to-measure service, the shirts are available to order exclusively from www.marksandspencer.com. Priced between £30 to £49.50 depending on the fabric options selected and with free delivery within 21 days, the shirts also make a fantastic personalised birthday or Christmas gift.
The options:
22 fabric choices
8 different collar types
5 different cuff choices
Pocket option
Long or short sleeve
Monogramming
3 different choices of placket and hem
3 categories of fit: traditional, standard, and slim
This gives over 25,000 unique style options
The steps:
Step 1- choose fabric
Step 2- choose style
Step 3- select monogram
Step 4- input sizing information
Step 5- review order