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M&S presents innovation award

By FashionUnited

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From 120 entries, Grace Sherriff took home the coveted ASBCI Student Design Innovation Award 2009 sponsored by Marks & Spencer. As a recent graduate from the University of Huddersfield, she triumphed over final year degree students studying at 11 fashion and textile colleges around the UK with her ‘The whatever the weather school coat’.

The second prize went to Clare Markham from Kirklees College, Batley School of Art and Design for his ‘Butterfly Lumalive Coat’, which was praised for its ingenious use of LED-based fabric technology. Two joint third prizes were awarded to fellow Kirklees student Emma Jones (‘Sensory Soother’ teddy bear) and Katie Webb (‘Star Gazer’) from Huddersfield University. The first prize of £500, second prize of £300 and two £200 third prizes were presented by M&S‘s Paschal Little, head of technology for lingerie, women’s and girls’ wear at a dazzling award ceremony held at the recent ASBCI Annual Dinner at the Dunchurch Park Hotel in Rugby.

Six highly recommended runners’-up were awarded with M&S vouchers and commendation certificates; Rachel Perkins of Nottingham Trent University, Ravinder Matharu and Clare Edmundson from Leeds College of Art & Design and Charlotte Kenwright, Eleanor Kilbey and Christine Hall all from the University of Leeds.

The brief was to design a truly innovative childrenswear garment that combined a unique design concept with commercial viability. From the original entries, 20 storyboards were selected for judging by the M&S childrenswear buying team from which four were short-listed and made-up, with the help of M&S design and technical teams, for final judging. The award ceremony was attended by over 100 industry figures, students and guests.

The clothing and textile forum’s Student Design Awards is now in its 15th year. It is one of two national awards to support and showcase new talent coming into the fashion industry. Run by the ASBCI student membership committee, the ASBCI Student Design Award and the ASBCI Dissertation Award are open to all final year students studying at fashion colleges throughout the UK.

Image: ‘The whatever the weather school coat’ by Grace Sherriff

ASBCI
Marks & Spencer