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Madonna and the Gap

By FashionUnited

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Madonna is to be the new face of the Gap in a new multimillion dollar ad and television campaign beginning this fall. She will also use the venture to promote her children's book, "The English Roses," slated for a September release date.

Madonna doesn't lend her name and face to just anyone. The most notable product she endorsed was Pepsi back in 1989. The company dropped her after the controversial "Like a Prayer" video hit the air.

Having Madonna should resonate well with the group as the chain wants to bring back shoppers in their 30s and early 40s.

Gap