Madonna not too old for H&M

Madonna has hit back at claims she is too old to represent fashion chain store H&M. Her spokesperson insists the 47-year-old has more energy than an 18-year-old. The superstar was recently confirmed as the face of the Swedish company's Autumn 2006 range. The decision has been criticised by advertising experts, who claim Madonna is too old to represent the company, whose shoppers are mainly young women. Ad guru Jerry Della Femina says: "These kids trade in stars every two or three years, and many don't know Madonna." But the singer's spokeswoman Liz Rodenberg has hit back, telling PageSix.com: "I defy any 18-year-old to do a quarter of what Madonna does on stage. I hope Jerry Della Femina takes a nice pill".

20 June 2006